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Books This
Boomer Books page will always be a work in progress as we continue to
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| Business | | |  | Wise Women Invest in Real Estate
by Lisa Moren Bromma
As a woman, you have inherent skills that can make you a savvy and successful real estate investor-even if you have never owned property before. Wise Women Invest in Real Estate helps you to combine the skills you already have with real estate investment know-how from experts in the field, giving you the power to take complete control of your financial future. Whether you're looking to build on the skills you already have, or simply master the nuts and bolts of buying, selling, and investing in real estate, this is the hands-on guide for you.
| | |  | The Service Journey
by Susan J. Hoekstra
Susan Hoekstra is an experienced senior manager and consultant who spent the past 25 years working with multi-sized, fast-paced, highly volatile companies in the manufacturing, distribution, membership services, franchise and financial services industries. Over the years, she has developed a penchant for developing strategic service initiatives that drive growth and value to clients, employees and shareholders.
| | |  | A Retailer's Guide To Frugal In-Store Promotions
by Carolyn Howard-Johnson
A Retailer's Guide To Frugal In-Store Promotions: How to Beat Out Competitors to Make Your Store the Go-To Place in Your Community. Retailers need more than crossed fingers to get and keep customers. In-store promotion—everything from in-store branding to events—is the most effective and economical way to do that. This book gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York publicist and as a retail consultant and journalist. It is the first in the Survive and Thrive series for retailers in her USA Book News award-winning HowToDoItFrugally.com books.
| | |  | Branding Yourself After Age 50
by Marva L. Goldsmith
Marva Goldsmith can help you reinvent your career, because she has lived it! At age 42, she left a mid-level executive position in the utility industry to become a certified image professional, brand coach, and public speaker. Marva works with mid-career professionals to help them successfully brand themselves to compete for new jobs, new business and higher visibility.
The book, Branding Yourself After Age 50, guides readers through a series of branding exercises and examples that result an action plan to assist with branding efforts.
| | |  | BoomerPreneurs
by M. B. Izard
Starting a business at 50 or 60 is different than doing so at 25 or 35. BoomerPreneurs: How Baby Boomers Can Start Their Own Business, Make Money and Enjoy Life addresses those differences and the unique considerations when starting a business at 50 plus years of age. It's a must read for any Boomer thinking about starting a business.
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